The Seven Principles of Design vs. The Seven Stage Action Cycle

As I continue my exploration into Donald Norman’s “The Design of Everyday Things,” I continue to observe strong relationships between seemingly disconnected concepts (which serve to further cement my affection for the book). One such relationship is between the Seven Fundamental Principles of Design and the Seven Stage Action Cycle. Excuse the above messy illustration,… Continue reading The Seven Principles of Design vs. The Seven Stage Action Cycle

“We have to accept human behavior the way it is, not the way we would wish it to be.”

Norman, Donald A.. The Design of Everyday Things (pp. 6-7). Basic Books. Kindle Edition. In Donald Norman’s “The Design of Everyday Things,” Norman beautifully articulates the distinction between seeing humans as rational vs. emotional decision-makers. Understanding humans as the imperfect beings that they are is the first step towards designing empathetically. In this brief (5-minute)… Continue reading “We have to accept human behavior the way it is, not the way we would wish it to be.”

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